A Tale of a Client’s Experience: A story of marketing perseverance

  • 3 years ago
  • Blog
  • 1

It’s not often that a real estate success story is years in the making. Yet, good fortune has smiled upon me. Now, I have just such a tale to tell. The sale of 1511 West 27th, Miami Beach, is proof that everything is possible with patience. I believe that persistence and tenacity will always lead to successful outcomes. In this case, it also fulfilled our client’s greatest hopes.

I was honored to be the seller’s representative for this unforgettable waterfront estate in an elite, Sunset Island II location. After four years of sharing this distinctive home with select and discriminating buyers, the sale was completed. The effort was marked by months enveloped in the charm of the neighborhood, the cultivation of a potential buyer’s profile, and highlighting features to catch their attention and guide them toward a purchase decision.

From our research, we authored a highly creative and customized marketing plan to provide both broad and succinct methods of reaching the buying audience:

  • We walked throughout the Sunset Island II neighborhood, handing out leashes to dog owners we encountered and introducing ourselves to other nearby residents.
  • We had custom-made M&Ms created with the estate’s logo. Distributed at home tours, the candies left a memorable impression.
  • We hosted several events in the area as a way to engage with residents and share the delightful amenities of this unique waterfront sanctuary.
  • We leveraged our evolving and established relationships to share the home’s features and touring opportunities.

We created high-quality collateral that was shared online, including:

  • Professional Photography: We utilized photographers with outstanding showcasing skills, who understood how to capture each rooms’ best features using expert styling, lighting, and composition techniques.
  • Video with Narration: Taking the typical home video tour to the next level, our crew created not just a beautiful video, but a two-minute escape to the spectacular.
  • Social Media Advertising: Focusing on the property’s most remarkable and desirable features, we created social buzz so distinguished buyers nationwide and around the world could experience this haven of beauty.
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In all, it was an effort that demonstrated our commitment to our clients. We apply our creativity and expert sales techniques in every marketing plan. When you put your trust in our team, we will create a happily ever after just for you.

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